No BOOM....

The event did not Rock as we hoped.   Everything that announced was already leaked or speculated, therefore no BOOM.  It was all about SJ's appearance, not the new products....but once SJ showed up looking better,  AAPL turned green briefly as he looked better, then tanked.

Big boys were going to sell AAPL no matter what today.  The stock market is capitulating. Hedge funds are forced to liquidate.  That was why AAPL was down today, not because of the event. 

Here's how SJ' looked in comparison to how SJ looked in June (from Apple 2.0)

He was thin, but he looked healthier and happier.  He was even joking about the recent FUD about his health.  In his interview with Jim Goldman, SJ said he is fine but he could gain some weight.  He also said that hedge funds that were shorting AAPl spread the rumor....it was not typical of SJ to say such a thing.  And he was like....I don't know what else to say.  

During the event, I thought the most notable thing was its new emphasis on the iPod Touch as a handheld game hardware.  This is being viewed as a "Game Changer".  

Here's the link to SJ's interview with Jim Goldman:

Steve Jobs Talks New iPods, Health: My One On One - Tech Check with Jim Goldman - CNBC.com