Another Bear Attack / Renewed rumor on Steve

AAPL was getting its groove back in the past couple of days....then another rumor on SJ's health resurfaced.  Gizmode reported that SJ's health was declining and that is the reason why SJ is not showing up on the MacWorld based on the unnamed source.

Here's what happened:

The timing is everything....the news came when AAPL was about to take out the resistance of $88.05 area.  

CNBC's Jim Goldman then reported that SJ is fine and nothing has changed since AAPL announced that SJ would not be giving the keynote speech.

Here's Jim Goldman's article:

Jim Goldman's Tech Check: Apple's Jobs is (Still) Fine - Tech Check with Jim Goldman - CNBC.com

The problem is that AAPL has a strict policy that it would not respond to rumors.  Bears know that....they probably wanted to make money before the end of the year.  Spreading SJ's rumor is a guaranteed way to make money shorting AAPL.

There was a comment posted on AppleInsider:

Steve is Fine!!!

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Listen I am just as concerned as everyone on this matter... but I have a friend that works at Apple Headquarters in UI design. Me and him have talked about this a couple of times now... he never tells me anything that he does for work, because he isn't allowed to. But what he has told me is that on most days Steve eats lunch about the same time he does. Steve usually sits with Jonathan Ive and a handful of other Executives. He says that visually there is nothing wrong with him. He looks fine. I asked is he still really thin? His response was No, he definitely is not. but he isn't pudgy in the waist any more, his opinion is that steve is aging. He is 53 about to be 54 years old, he just isn't young looking anymore. He is just thinning out a little with age is all. He assures me based on what he has seen, that there is nothing wrong with Steve, and the media is blowing everything out of proportion. 

As far as macworld goes, I will definitely miss Macworld keynotes! but now we can all buy freely around christmas time, and never have to worry about what apple is coming out with in early January!

Bottom line, AAPL has repeatedly said that it will tell investors when SJ cannot perform as the CEO of AAPL....if they are lying, someone will go to jail....  However, the market is just pure emotion, rationale would not work.  I hope SJ decides to have a nice interview with Jim just to clear such uncertainties.  Until then, bears will use this rumor over and over.